Texas Machinery Exchange Privacy Policy: Data Protection & Your Rights

Effective Date: October 25, 2025
Last Updated: October 25, 2025

Our Privacy Commitment: How TME Safeguards Your Data

Welcome to Texas Machinery Exchange (“TME,” “we,” “us,” or “our”).
We value your trust and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:

  • Visit our website https://texasmachineryexchange.com

  • Communicate with us via email, phone, or forms

  • Engage in business transactions such as buying, selling, listing, or financing equipment

By using our website or services, you consent to this Privacy Policy.

2. Information We Collect

A. Information You Provide to Us

When you interact with TME, you may provide:

  • Identity & Contact Data: Your name, company name, job title, email, phone number, and mailing address.

  • Account Information: Login credentials, saved listings, preferences, and communications.

  • Transactional Data: Information related to machinery listings, offers, payments, invoices, or purchase details.

  • Payment Data: Limited payment information collected via secure third-party processors (we do not store full card details).

  • Communications: Emails, chat messages, and service requests submitted through our website or customer support.

B. Information Collected Automatically

When you access our website, we may automatically collect:

  • Device Information: IP address, browser type, operating system, device identifiers.

  • Usage Information: Pages viewed, time spent, referral URLs, search queries, and engagement metrics.

  • Cookies & Tracking Technologies: We use cookies, pixels, and analytics tools (such as Google Analytics) to improve website functionality, security, and personalization.

You can manage or disable cookies through your browser settings.

3. How We Use Your Information

We use your information to:

  • Provide, maintain, and improve our services and website functionality.

  • Facilitate communication between buyers and sellers of machinery.

  • Process transactions and deliver requested products or services.

  • Respond to inquiries, support requests, and feedback.

  • Send marketing or promotional materials (only if you’ve opted in).

  • Enforce our Terms of Use and protect against fraudulent activity.

  • Comply with legal obligations and regulatory requirements.

We do not use your personal data for automated decision-making or profiling without your consent.

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom (UK), our legal bases for processing your personal data include:

  • Contractual Necessity: To perform agreements or transactions with you.

  • Legitimate Interests: To improve our business operations and user experience.

  • Consent: When you voluntarily provide data for marketing or communications.

  • Legal Obligation: To comply with applicable laws or enforce our rights.

5. How We Share and Disclose Information

We do not sell or rent your personal data. We may share information only as necessary with:

  • Service Providers: Web hosting, analytics, cloud storage, marketing, and payment processing vendors under confidentiality agreements.

  • Business Partners: To connect buyers, sellers, or financing partners within our platform.

  • Professional Advisors: Legal, accounting, or compliance experts.

  • Regulatory Authorities: When required by law or in response to valid legal requests.

  • Successors or Assigns: In the event of a merger, acquisition, or asset transfer.

All third parties must adhere to equivalent privacy and data security standards.

6. Data Retention

We retain your personal information only for as long as needed to:

  • Fulfill the purposes outlined in this policy.

  • Comply with legal, tax, or accounting obligations.

  • Resolve disputes and enforce agreements.

When data is no longer required, it is securely deleted or anonymized.

7. Data Security

We implement technical and organizational measures to protect your data, including:

  • Encrypted connections (SSL/TLS)

  • Secure hosting infrastructure

  • Access controls and authentication protocols

  • Regular monitoring and vulnerability checks

While we strive to protect your data, no system is 100% secure. You share information with us at your own risk.

8. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights:

A. Under the CCPA/CPRA (California Residents)

  • Right to Know: What personal data we collect and how we use it.

  • Right to Delete: Request deletion of your personal information.

  • Right to Opt-Out: Object to the sale or sharing of your data (TME does not sell data).

  • Right to Correct: Request correction of inaccurate data.

  • Right to Non-Discrimination: You will not be penalized for exercising your rights.

Submit a request by emailing privacy@texasmachineryexchange.com with “CCPA Request” in the subject line.

B. Under the GDPR (EU/UK Residents)

  • Access: Request a copy of your personal data.

  • Correction: Update or correct inaccuracies.

  • Erasure: Request deletion (“Right to Be Forgotten”).

  • Restriction: Limit how your data is processed.

  • Portability: Request your data in a structured, machine-readable format.

  • Objection: Withdraw consent or object to certain uses.

To exercise your rights, contact privacy@texasmachineryexchange.com.

9. International Data Transfers

Your data may be processed in the United States, where privacy laws may differ from those in your country. We use standard contractual clauses and equivalent safeguards for international data transfers.

10. Marketing Communications

You may receive promotional emails from TME if you have opted in.
You can unsubscribe anytime by clicking the “Unsubscribe” link in any marketing email or emailing us directly.
We comply fully with the CAN-SPAM Act and respect your communication preferences.

11. Cookies and Tracking

We use cookies for:

  • Session management

  • Analytics and performance measurement

  • Personalization and advertising

You can adjust cookie settings in your browser. Some parts of the site may not function properly if you disable them.

12. Third-Party Links and Services

Our site may link to external websites, vendors, or financing partners.
TME is not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

13. Children’s Privacy

TME’s website and services are intended for individuals 18 years and older. We do not knowingly collect or solicit personal data from minors. If we learn that we’ve collected information from a child under 18, we will delete it immediately.

14. Policy Updates

We may update this Privacy Policy periodically.
Revisions will be posted on this page with a new “Last Updated” date.
Material changes may also be communicated via email or notice on our homepage.